Get Engaged!: Using Streaming Media To Reach Employees In A Web 2.0 World
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Overview: This paper published by Thomson explains that organizations have communications strategies that promote engagement, education, exchange and empowerment to maximize the performance of their workforce. By leveraging the cost-effectiveness and global reach of streaming media such as webcasting, webinars and on-demand video, companies can deliver important messages that are consistent, credible and effective - the first steps in bringing employee communications to the world of Web 2.0.