Maximizing Visibility for Multilingual Web Sites
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Overview: Many multilingual web sites are not as effective as they could be because potential customers cannot find them using search engines. Because search engines typically provide over 87% of the traffic to a web site, companies that do not optimize their sites for search are missing opportunities to reach customers. This white paper published by WTB Language Group addresses challenges unique to translated web sites for ranking high on search engines. An information-rich, well-published web site sells the products and services to potential clients around the world 24/7.