eBay Hacks: Protect Your Copyright

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Source: O'Reilly Media

Date: January 2008

Type: White Paper

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Overview: Many sellers resort to hijacking other sellers’ photos for use in their own auctions. The problem is that photo theft can be extremely damaging, and not so much because of mere copyright law. A big part of any item’s desirability is its perceived uniqueness. The more uncommon an item appears to bidders, the more valuable it becomes. When bidders see the exact same photo in two different auctions, not only are the implied scarcity and value of the item severely weakened, but the integrity of both sellers becomes suspect.

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