Contextual Invention: A Multi-Disciplinary Approach to Develop Business Opportunities and Design Solutions
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Overview: The paper published by Hewlett-Packard describes a new research methodology, which brings together ethnographic, business, design and technical research in a focused way. An attempt is made to look at developing opportunity spaces and design solutions using a multi-disciplinary approach. Through this method, it is suggested that ethnographers should work alongside experts from other disciplines who are more skilled at developing the design implications of social research. In particular, a blend of ethnographers, designers, business researchers and technologists are recommended and went on to describe their own experience of doing ethnography together in such a team.