Pro Football Team Improves Connection With Fans Through New Social Networking Site
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Overview: The Indianapolis Colts football team needed to engage and interact with fans over the Internet, and to use that relationship to drive incremental revenue. However, the teams old Web site wasnt up to the task. The Colts then used Microsoft software to build a comprehensive social networking site, through which the team is providing a fast, reliable, and engaging fan experience. The team also has the capabilities needed to profit from its Web traffic, including the ability to collect extensive fan profile data, create comprehensive reports, and integrate with sponsors Web sites.