(1)Overview: This report lays out how white papers and other marketing content is consumed and perceived among technology buyers in the B2B sector.
You'll also learn: - What content and collateral needs to be influential in 2011 - How tech buyers have been taking to video, social media, and other "new media" - How to build a content portfolio that drives quality leads.
Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Performance Management, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Data Quality
Development : Open Source, Windows/.NET, Web Development, Security, Mobility, Java, High Performance Computing, Embedded Systems, Development Tools, Database, Architecture & Design, C/C++
Government : Cloud/SaaS, Leadership, Information Management, Federal, Mobile & Wireless, State & Local, Enterprise Applications, Security, Policy & Regulation, Enterprise Architecture
Hardware : Virtualization Hardware, Windows Servers, Utility/On-demand Computing, Unix/Linux servers, Supercomputers, Peripherals, Macintosh, Handhelds/PDAs, Grid/Cluster Computing, Desktops/PCs, Data centers, Blades, Processors
Healthcare : Interoperability, Administration systems, Clinical information systems, Electronic medical records, The Patient, Security & Privacy, Leadership, Policy & Regulation, Mobile & Wireless
Infrastructure : ATM, Ethernet/Gigabit Ethernet, Frame relay, IPv6, Traffic Management, Network/Systems Management, PBXs, Printers, Remote Access, Routers, Switches, UPS, VPNs, WAN Optimization/Acceleration, Wide Area File Services
Internet : B2B, B2C, Browsers, E-Business/E-Commerce, E-retail, Google, Web Development, Internet Security, Search, Social Networks, Traffic Reporting/Monitoring, Web 2.0, Internet Policy
Management : Career Development, Training, Small-Medium Business, Salary/Compensation, ROI/TCO, Regulation/Compliance, Recruiting, Personnel Management, Outsourcing, Legal, H-1B, Executive Insights/Interviews, Workplace Trends
Mobility : WLAN, Wireless Security, Wi-Fi/WiMax, Wi-Fi VOIP, Smartphones, 3G Wireless/Broadband, Muni Wireless, Mobile Messaging, Mobile Business, Fixed Mobile Convergence, 802.11x, RFID
Personal Tech : Blackberry, Bluetooth, Bluray, Digital Cameras, Digital Music, Digital Rights Management, Virtual worlds, iPhone, iPod, Peripherals, Smartphones, TVs/Home Theater, Global Positioning Systems
Security : Security Administration, End user/Client Security, Encryption, Cyberterror, Attacks/Breaches, Application Security, Antivirus, NAC, Perimeter Security, Privacy, Vulnerabilities and Threats, Storage Security, Intrusion Prevention
Services : Telecom/Voice Services, Business Process Outsourcing, Business Services, Disaster Recovery, Systems Integration, Hosted Storage, Internet/Data Services, Outsourcing, Software as a Service, Hosted Applications
Software : Web Services, Service Oriented Architecture, Server Virtualization, Productivity Applications, Operating Systems, Open Source, Linux, Hosted Software/Applications, ERP, Development Tools, Databases, Database Applications, CRM, Business Systems Management, Integration, Application Optimization
Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization
Telecom : VOIP, Unified Communications, Voice services, PBXs, Internet policy, Presence, Collaboration Systems, Business, Regulation, Call Centers
Windows/Microsoft : Applications, Internet Explorer, Microsoft Company News, Security, Open Source, Operating system, Office Suite
Capturing the Opportunity in Emerging and Growth Markets
Companies in a variety of industries ? notably consumer products and goods - are looking to expand their presence in the Asia-Pacific and Latin America regions, ......
Mobile Spotlight
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