Capturing the Opportunity in Emerging and Growth Markets
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Overview: Companies in a variety of industries - notably consumer products and goods - are looking to expand their presence in the Asia-Pacific and Latin America regions, as emerging markets in countries such as China, India and Brazil continue to see huge increases in demand, while growth remains sluggish in Europe and the U.S.
Entering these emerging markets can be a challenge, however, requiring new ways of thinking about business and IT. Companies will need to reorient their perspective, because what works in the U.S. and European markets might not work in Asia. For many organizations, the key to success will be to partner with a systems integrator and outsourcing provider that thoroughly understands these markets and the challenges they present.