UBM: TECH DIGITAL RESOURCE LIBRARY

Event Driven Marketing Woos Customers with Pull Strategy

Dec 02, 2008

Download Event Driven Marketing (EDM) has come as a breath of fresh air for financial institutions. Offering the ability to access customers through a "pull" strategy, EDM is relevant instantly as it meaningfully assimilates to a customer's need. From a technological point of view, it also is vital in explaining the importance of what drives audiences on their Web pages and elsewhere.


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