Enterprise 2.0: What, Why and How
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Overview: Business is shifting from top down, hierarchical ways of working and managing information to distributed, agile, collaborative work environments: Enterprise 2.0. In 2009, Enterprise 2.0 is currently at the early (but accelerating) adoption stage, where enormous competitive advantage will come to those who embrace the new tools and business cultures. In today's economic climate, that can mean the difference between survival and failure for many companies. This paper, based in part on our Enterprise 2.0 Adoption Survey, will be an introduction to Enterprise 2.0 - what it is, and why it's one of the most crucial concepts to understand in business today. We will also show how you can begin to take advantage of Enterprise 2.0 in your organization immediately.