4 Steps to Driving Customer Loyalty Through Mobile Apps
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Overview: With over 700,000 apps in the collective app stores and mobile devices now out-shipping PCs, it has never been more important to understand how to deliver a world-class mobile experience. At the center of this conversation lies the key question:
How can mobile transform the relationship between my business and my customers?
Mobile offers a different engagement model than the Web. It is therefore helpful to consider a framework that provides a step-by-step process for understanding the unique value that mobile can offer your customers.
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