UBM: TECH DIGITAL RESOURCE LIBRARY

Designing a defense for mobile applications

by HP

Apr 29, 2013

Download It wasn't long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn't enough just to have an eCommerce presence: you had to offer an interactive and engaging customer experience (see Web 2.0).

Now the standard has shifted once again: in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you'll lose business to competitors who have them.

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