Authored on: Apr 29, 2013
It wasn't long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn't enough just to have an eCommerce presence: you had to offer an interactive and engaging customer experience (see Web 2.0).
Now the standard has shifted once again: in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you'll lose business to competitors who have them.