Economic Impact of a BlackBerry Solution in North American Enterprises
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Overview: In September 2008 Research In Motion (RIM) commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises can realize by deploying mobility solutions using BlackBerry® smartphones and BlackBerry® Enterprise Server software.
Forrester defines a BlackBerry enterprise solution as consisting of both BlackBerry smartphones and the BlackBerry Enterprise Server which together deliver a range of benefits to the organization. BlackBerry smartphones are mobile handheld devices that enable companies to deploy a variety of wireless voice and data applications including push e-mail, wireless calendaring, voice, text messaging, multimedia applications, and Web browsing. The BlackBerry Enterprise Server is mobile middleware software that provides a secure wireless gateway for BlackBerry devices and connects to enterprise network software to redirect emails and synchronize information between desktop and mobile software. Enterprises are in various stages of deploying BlackBerry enterprise solutions and mobile applications to improve the productivity of mobile employees within their organizations.
To quantify the total economic benefits and impact of deploying BlackBerry solutions in enterprise organizations Forrester used a multi-faceted research approach including quantitative surveys and qualitative discussions with mobility decision makers to determine the range of economic costs, benefits and ROI impacts of deploying BlackBerry enterprise solutions. Sources of information used to calculate the TEI ranges included:
1) quantitative interviews with 150 IT and mobile decision makers working in enterprises headquartered in North America with a minimum of 1,000 employees;
2) qualitative interviews with mobility decision