UBM: TECH DIGITAL RESOURCE LIBRARY

Heinz Uses Wireless Technology to Gain Retail Advantage

Authored on: Jan 13, 2012

Download Heinz wanted to speed up and improve the quality of scorecard information they gathered about Heinz brands in retail stores. The existing paper-based system was slow; with considerable lag time between completing a store audit and reporting the findings to sales executives. Read this case study to learn how Heinz automated the auditing process with an enterprise mobile application allowing sales reps to focus on revenue growth instead of data entry.


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