2010 Annual Study: U.S. Cost of a Data Breach
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Overview: This 2010 Ponemon Institute benchmark study, sponsored by Symantec Corporation, examines the costs incurred by 51 organizations after experiencing a data breach. Results were not hypothetical responses; they represent cost estimates for activities resulting from actual data loss incidents.
This is the sixth annual study of this issue. Breaches in the study ranged from nearly 4,200 records to 105,000 records from 15 different industry sectors.
Top findings in the report include:
• More organizations favor rapid response to data breaches, and that is significantly costing them.
• For the first time, malicious or criminal attacks are the most expensive cause of data breaches and not the least common one.
• Organizations are more proactively protecting themselves from malicious attacks.
• Companies’ investments in finding and remediating data breaches may be paying off.
• For the third straight year, direct costs accounted for more of overall data breach costs.
For more information on the top findings, summary analysis and survey structure, download the report.


