How Security Can Help Grow Your Business: The Marketing Side of Tokenization
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Overview: Tokenization is more than a security measure and more than a cost savings technique. Tokenized payment data opens up numerous possibilities, especially for businesses that have not previously kept transaction data after the authorization and settlement processes. What kind of possibilities? Non-sensitive tokenized data can be used in back-end business operations to develop innovative marketing campaigns, create customer loyalty programs, conduct business data analysis, and even assist with loss prevention. By substituting tokens for Primary Account Numbers (PANs), companies can now perform new functions without risking the exposure of real cardholder data. Download our white paper to learn more.