Detecting Spam Web Pages Through Content Analysis

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Source: International World Wide Web Conference Committee

Date: January 2008

Type: White Paper

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Overview: This paper from International World Wide Web Conference Committee describes investigations of ?Web Spam? the injection of artificially-created pages into the web in order to influence the results from search engines, to drive traffic to certain pages for fun or profit. This paper considers some previously-undescribed techniques for automatically detecting spam pages, examines the effectiveness of these techniques in isolation and when aggregated using classification algorithms.

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