Blocking Marketscore: Why Cornell Did It


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Date: January 2008
Type: White Paper
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Overview: Spyware is typically installed without consent. An individual can unintentionally install it by clicking an option in a deceptive pop-up window or e-mail message. In Internet, spyware is programming that is installed on individual’s computer to secretly gather information about that individual’s Internet activities and relay it to advertisers. Adware is software designed to distribute advertising. It is usually also thought of as spyware because it almost invariably includes components for tracking and reporting user information. This paper looks at issue of spyware, Marketscore in particular, in Cornell environment and examines university’s decision to block usage of Marketscore within campus-network.

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