Authored on: Feb 07, 2012
Today's consumers are typically better informed and more
vocal with their praise or complaints, and they have multiple means to tell
others how they feel. They often demand more. Not only before and during
the purchase but after the transaction has been completed as well.
Forward-thinking businesses are putting the customer at the heart of business activities. That's why the smarter commerce approach from IBM considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) shopping experience. Providing outstanding customer care in the days, months and years after a sale has been made can become a point of marketplace differentiation.
Smarter commerce recognizes the value of service. It makes the effort. And your customers will almost always reward you for it. And it's what your customers demand.