Event Management 101
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Overview: Live and online events like Webinars have always been popular with hi-tech companies, but the trend has broadened over the last couple of years to include all industries and all sectors. Research by MarketingProfs indicates that 84 percent of B2B businesses now use email marketing, and that 51 percent plan to increase their spending on webinars. The research also found that executive breakfasts/roadshows and webinars rated as first and third most successful in terms of generating leads that convert to sales. Here are the 10 Top Tips to increase event-driven sales while avoiding the pitfalls.