UBM: TECH DIGITAL RESOURCE LIBRARY

Sell. Smarter. Achieving sales success in the age of the customer

by IBM

Authored on: Feb 07, 2012

Download You're not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some to accept, it's a reality that many of today's most successful businesses have embraced.

Consumers - both businesses and individuals - are smarter. Your approach to selling to them must be smarter as well.


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