UBM: TECH DIGITAL RESOURCE LIBRARY

Web User Experience: Common Indicators for Business and IT Collaboration

Mar 25, 2011

Download In many organizations, business teams and IT have different goals and measures of success, and lack even a common vocabulary for working together. The responsibility of IT is often limited to providing highly responsive application services that are always available¬ówith no insight into business needs. Meanwhile, business teams are tasked with understanding user behavior to determine if delivered content and services meet the needs of market demand or business goals¬ówith little access to the right data.

In this Quest Software white paper, discover how to bridge the gap in UEM between business stakeholders and IT by helping each group better understand both perspectives on the end-user experience. Learn about the most common UEM indicators and what they mean to both the business and IT, and how they can help address real-world performance problems.


Whitepaper