Navigating The Media Divide: Innovating And Enabling New Business Models


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Source: IBM
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Over decades, long-time media incumbents have finely tuned their ability to create and protect branded content and distribute it to consumers who access it through a particular device or network. But leading-edge consumers - bolstered by a stream of constant technological innovation - no longer want to play by those rules. They want to create content themselves. And they want to access whatever content they seek from any suitable device, unfettered by distributors’ conditional access controls. The current clash between traditional and new media is reaching a fevered pitch. Industry incumbents are responding - but perhaps not quickly or completely enough.

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