A Future In Content(ion): Can Telecom Providers Win A Share Of The Digital Content Market?
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Overview: The market for digital content is growing rapidly and is forecast to reach US$135 billion by 2010. The telecommunications (telecom) industry is focused on gaining a sizeable share of this market, as voice telephony revenues decline. With digital convergence blurring industry boundaries, telecom providers can now expand their addressable market to include areas of media and advertising that were once beyond their reach. Even in regions with low cable penetration, many operators are investing in digital content in the hope of offsetting the fall in fixed-voice revenues from increasing use of mobile phones and new technologies like Voice over Internet Protocol (VoIP).