What Can Make Your Telecommunications Company Stand Out From The Other Service Providers?
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Overview: The telecommunications industry is more crowded today than ever before. To make a difference in business, one has to stand out from the pack. IBM gives customers a different experience than the competitor and focuses on their needs and their lifestyles. To fully engage its customers, one needs to get to know them. Who they are? What they need? Where they spend their money? In this paper IBM has taken all the questions one has about his customer base and organized them into four solutions.