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Overview: Acquiring a new customer is a costly decision, affecting 80% of measurable risk over the life of that account and touching many other levers of lifetime customer value. It is also an increasingly complex decision that must be made in decreasing timeframes. It also offer companies the ability to bring sophisticated analytics into their decision processes, using ASP-based services accessible from a standard browser. This white paper looks at customer acquisition operations - the way leading telecom service providers are applying advanced analytics and automation to application decisioning.
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