Authored on: Sep 27, 2012
Download Marketing technology is enabling profound changes in an organization's relationship with customers, creating new challenges and new opportunities. Getting an in-depth look at how marketers from across the globe are responding to this empowered consumer provides important insights into the underlying characteristics of successful marketing organizations. The third annual IBM State of Marketing Survey 2012 provides precisely this kind of insight. The 2012 survey results deepen our understanding of marketing practitioners' level of technology adoption and maturity managing the customer experience.