UBM: TECH DIGITAL RESOURCE LIBRARY

Social Media Analytics: Making Customer Insights Actionable

by IBM

Aug 07, 2013

Download This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. We will look at the implications for marketing and sales, but also IT. And we will consider how and why social media tools and applications can be integrated with existing technology investments.


Whitepaper