UBM: TECH DIGITAL RESOURCE LIBRARY

The Business Of Social Business

by IBM

Jul 20, 2013

Download The value in social acquaintances

Today, social approaches have become the norm for creating meaningful business value. In an IBM IBV executive study however, nearly three-quarters of respondents admitted that they were unprepared to embrace this shift in customer engagement. This white paper reveals how business leaders can successfully leverage social business, internally and externally, to deliver valued customer experiences, increase productivity and accelerate innovation.


Whitepaper