10 Ways to Build Better CRM Processes


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Source: IBM
Date: January 2014
Type: White Paper
Rating: (0)

Overview: Most businesses see the value in CRM and ERP. When implemented properly, these platforms can enable better sales, more efficient marketing, and drive both top line and bottom line revenue growth. Getting there, however, is a challenge. While the C-suite and the owners of the business understand what they need when it comes to CRM, it's often difficult for them to articulate their specific business needs to IT. As a result, IT managers need concrete, actionable advice on how to take the needs of the business and turn them into better CRM systems and processes. This IT Managers' Journal is designed to give IT managers and business leaders 10 steps that can help them transform CRM into a winning solution for revenue growth and business efficiency. Read this ITMJ and discover how IT and business management can work together to realize real, demonstrable ROI.

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