Jun 08, 2012
CRM applications alone are insufficient for achieving great customer relationships. They lack important functionality, don't include all necessary data, and may not inherently differentiate a company's ability to understand and delight its customers. That's why companies that want to out-perform the competition need to complement their core CRM applications with four key capabilities: business analytics, predictive analytics, collaboration and integration.
Read this concise, informative ebook to better understand why these four complementary capabilities are so important for success in today's competitive, hyper-connected markets.