TechWeb Digital Library

Business Case-Driven CRM Implementations

Date: August 2008
Type: White Paper
Rating: (1)

Overview: Failure of CRM implementations is often attributed to faults in the business case, especially when the case is not realized. This article shares lessons from CRM implementations, where success or failure depends on how far the business case is used to drive implementation. It also recommends changes in traditional CRM implementation methodologies to align implementation with the business case.


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