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Crazy John's: CRM Platform for Expansion

Source: ciboodle
Date: June 2008
Type: Case Study
Rating: (1)

Overview: With over 100 retail stores nationwide and an ambitious plan to launch Crazy John's as Australia's first large scale mobile virtual network enabler (MVNE), a greenfield CRM sales and service solution was required to provide high profile brand partners the ability to deliver new products to market. The solution would also need to leverage existing investments in billing, marketing and financial systems and have the capacity to scale in line with expansion plans.


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