UBM: TECH DIGITAL RESOURCE LIBRARY

Customer Case Study - Farm Credit Services of America

Nov 04, 2010

Download Farm Credit Services of America, based in Omaha, Nebraska, is dedicated to serving the agricultural credit and financial needs of farmers and ranchers in Iowa, Nebraska, South Dakota, and Wyoming. The company, part of a national network of lending institutions that has been serving this market since 1916, is now one of the largest farm credit organizations in North America.

Farm Credit Services of America built a corporate strategy focused on customer relationship management and transformed their model from being transaction-based to one of building deeper, longer-lasting relationships. It�s an all-encompassing vision that underpins Farm Credit Services of America�s mission: to serve rural America with financial solutions, one relationship at a time.

In this customer case study, learn how Farm Credit Services of America doubled its net worth, increased its customer satisfaction scores, and increased its assets by 60% after a successful implementation of Pivotal CRM for Financial Services.


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