UBM: TECH DIGITAL RESOURCE LIBRARY

Delivering a seamless experience across every channel

by IBM

Authored on: Nov 10, 2013

Download With the growth of ecommerce and m-commerce over the last ten years, the way people shop, book travel and do their banking has changed enormously. As life gets busier, more and more people turn to online or mobile channels for a quicker and easier experience. As a result, many businesses are responding to this change by prioritizing their focus on online and mobile channels. In fact, in a recent survey of more than 500 e-commerce and e-business professionals, 73% said they intend to increase their investment in online channels in 2013, and 72% said they plan to invest more in mobile channels. Meanwhile, two-thirds said they intend to decrease or maintain the same level of investment in offline channels, such as stores, branches, call centers and mail order.


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