Elobau Increases Productivity With CRM Software From Avidian Technologies


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Date: October 2010
Type: Case Study
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Overview: A key challenge Elobau faced in developing and maintaining strong customer relationships was the company had no formal method to track customer follow-up. Because a large part of Elobau's business is designing and manufacturing custom devices, some projects can take anywhere from one to three years to complete. Over such long periods of time, it is common for Elobau to work with many different individuals within customer organizations. The fact that precise follow-up records were not being kept meant that some key information was lost during the process. Elobau also didn’t have the ability to easily track the income which could be turned into revenue from projects or opportunities tracked in the pipeline.

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