TechWeb Digital Library

How To Choose The Best CRM Implementation Partner For Your Call Center

Date: July 2009
Type: White Paper
Rating: (0)

Overview: In the era of multichannel communications, the Service Management and Customer Support features used in call centers, along with the Sales Force Automation (SFA), are among the most common functionalities of a Customer Relationship Management (CRM) solution. Very often, the call center runs using an Automated Call Distribution (ACD) solution without integrating it with a CRM solution. The growing number of call centers on various market verticals proves that call centers have become more complex, with a more diverse customer base with particular needs in customer management, as well as multiple products and marketing channels to manage. Integration is also important, as a call center solution needs to bind together multiple systems such as ACD, CRM, financials, and other business-specific systems. This white paper aims to provide you with answers on how to choose the best CRM implementation provider for your call center.


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