UBM: TECH DIGITAL RESOURCE LIBRARY

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by Quantum

Authored on: Dec 15, 2011

Download Adoption of social applications by sales, marketing and customer service departments has exploded during the past two years. Actual use cases are diverse, narrow in scope and unevenly diffused across a company with experimentation that, most times, forgoes measuring business benefits. This Gartner research analyzes top use cases and benefits for social CRM projects.


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