Uniting Disparate Cross-Team Customer Data to Achieve Expense Reduction and Revenue Growth


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Date: May 2010
Type: Case Study
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Overview: For Cisco-Eagle, as with any company, maintaining consistent, timely and accurate customer data is a mission-critical goal. But with a diverse customer base of approximately 9,000 clients ranging from Texas Instruments to Wal-Mart to General Electric, Cisco-Eagle found that inconsistencies across interdepartmental groups, particularly between the marketing and sales departments, in the way customer information was being entered, stored, and tracked was leading to tens of thousands of dollars in avoidable expenses and even more in lost revenue.

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