Authored on: Aug 27, 2014
Gaining a more complete, trusted view of customers is a strategic goal of most organizations. The challenge is that information about customers is typically managed and stored in many different applications, management systems and data silos. And this challenge is often compounded by a lack of consistency from one application to the next.
The combination of IBM InfoSphere Data Explorer and IBM InfoSphere Master Data Management addresses these challenges by creating a single, combined, trusted 360-degree view of all data related to customers, accounts, products and other entities. The combined solution enables organizations to gain a deeper understanding of customer sentiment, increase customer loyalty and satisfaction, and get the right information to the right people to provide customers what they need to solve problems, cross-sell and up-sell.