Nov 20, 2012
In nearly every industry, executives, managers and employees are increasingly using maps in conjunction with enterprise applications such as business intelligence (BI) and CRM. Companies seek every opportunity to gain an edge, and often it's to be found in the data at their fingertips. Approximately 80% of an organization's data has a location component. By ignoring or underutilizing this data, organizations overlook rich and pervasive information that could help them operate more efficiently and competitively. Savvy companies are generating new insights and unearthing new opportunities by mapping location-specific data.
This paper explains how organizations can leverage the location components of their corporate data to visualize, model and analyze business information in new ways.