The Business Case for a Web Content Management System

Apr 22, 2009

Download You realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit, and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control. As times change, the marketplace finds new reasons for implementing content management systems � such as using them as a basis for content-aware business application development.