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Forrester Report: Supply Chain's Role in Commerce Evolution

by IBM

Dec 02, 2012

Download In order to engage customers in relevant, personalized ways, today?s organizations need to deliver extraordinary experiences across all channels?online and offline. A flexible, integrated supply chain is key, but poor collaboration, low investment, and high volatility make it hard for supply chain leaders to transform their approach.

Read the results of a survey of nearly 400 business leaders to learn about the new strategic imperatives for supply chain leaders, and discover the vital role of a flexible, integrated supply chain when it comes to delivering customer value - and lasting loyalty.


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