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Forrester Report: Supply Chain's Role in Commerce Evolution

by IBM

Authored on: Dec 02, 2012

Download In order to engage customers in relevant, personalized ways, today?s organizations need to deliver extraordinary experiences across all channels?online and offline. A flexible, integrated supply chain is key, but poor collaboration, low investment, and high volatility make it hard for supply chain leaders to transform their approach.

Read the results of a survey of nearly 400 business leaders to learn about the new strategic imperatives for supply chain leaders, and discover the vital role of a flexible, integrated supply chain when it comes to delivering customer value - and lasting loyalty.


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