Automated CRM Marketing Can Optimize Customer Life Cycle


Click here to download now

Date: January 2009
Type: White Paper
Rating: (2)

Overview: In this white paper, youíll learn how to transform your CRM system from a passive data center into a profit-driving machine that automates time-consuming sales and marketing processes for increased sales, reduced costs, and a better ROI for your CRM investment.

Additionally, you'll learn how to dramatically increase the return on your CRM investment and build long-term revenue by:

  • Building a solid communications plan and budget allocation based upon the entire customer life cycle and prospects' buying process.
  • Fostering a single unified sales and marketing team charged with mutual short- and long-term goals and metrics.
  • Implementing an automated marketing solution using CRM triggers to initiate and manage communications.
  • Matching messaging to the needs of the customer or prospect using personalized multi-channel communications.
  • Adopting a system that makes it possible to automatically deploy 1:1 communications to one person at a time.

Not what you're looking for? Search again
Go Advanced »
More From the Hosted Software/Applications Section

View All Categories

Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Data Quality, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Performance Management

Development : Architecture & Design, C/C++, Database, Development Tools, Embedded Systems, High Performance Computing, Java, Mobility, Security, Web Development, Windows/.NET, Open Source

Government : Cloud/SaaS, Enterprise Applications, Enterprise Architecture, Federal, Information Management, Leadership, Mobile & Wireless, Policy & Regulation, Security, State & Local

Hardware : Blades, Data centers, Desktops/PCs, Grid/Cluster Computing, Handhelds/PDAs, Macintosh, Peripherals, Processors, Supercomputers, Unix/Linux servers, Utility/On-demand Computing, Virtualization Hardware, Windows Servers

Healthcare : Policy & Regulation, Leadership, Security & Privacy, Mobile & Wireless, Electronic medical records, Clinical information systems, Administration systems, Interoperability, The Patient

Infrastructure : ATM, Ethernet/Gigabit Ethernet, Frame relay, IPv6, Traffic Management, Network/Systems Management, PBXs, Printers, Remote Access, Routers, Switches, UPS, VPNs, WAN Optimization/Acceleration, Wide Area File Services

Internet : B2B, B2C, Browsers, E-Business/E-Commerce, E-retail, Google, Internet Policy, Internet Security, Search, Social Networks, Traffic Reporting/Monitoring, Web 2.0, Web Development, Social Business

Management : Career Development, Executive Insights/Interviews, H-1B, Legal, Outsourcing, Personnel Management, Recruiting, Regulation/Compliance, ROI/TCO, Salary/Compensation, Small-Medium Business, Training, Workplace Trends

Mobility : 3G Wireless/Broadband, 802.11x, Fixed Mobile Convergence, Mobile Business, Mobile Messaging, Muni Wireless, RFID, Smartphones, Wi-Fi VOIP, Wi-Fi/WiMax, Wireless Security, WLAN

Personal Tech : Blackberry, Bluetooth, Bluray, Digital Cameras, Digital Music, Digital Rights Management, Global Positioning Systems, iPhone, iPod, Peripherals, Smartphones, TVs/Home Theater, Virtual worlds

Security : Antivirus, Application Security, Attacks/Breaches, Cyberterror, Encryption, End user/Client Security, Intrusion Prevention, NAC, Perimeter Security, Privacy, Security Administration, Storage Security, Vulnerabilities and Threats

Services : Business Process Outsourcing, Business Services, Disaster Recovery, Hosted Applications, Hosted Storage, Internet/Data Services, Outsourcing, Software as a Service, Systems Integration, Telecom/Voice Services

Software : Integration, Application Optimization, Business Systems Management, CRM, Database Applications, Databases, Development Tools, ERP, Hosted Software/Applications, Linux, Open Source, Operating Systems, Productivity Applications, Server Virtualization, Service Oriented Architecture, Web Services

Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization

Telecom : VOIP, Unified Communications, Voice services, PBXs, Call Centers, Presence, Collaboration Systems, Business, Regulation, Internet policy

Windows/Microsoft : Applications, Internet Explorer, Microsoft Company News, Office Suite, Open Source, Operating system, Security


More Software Resources

Build for Growth: Master the ICM Advantage in High Technology
Success in high technology is contingent on the talent within organizations that innovate ways to manage product cycles, channels and delivery of services. By creating ......



More On Software