UBM: TECH DIGITAL RESOURCE LIBRARY

CMO Study Executive Study

by IBM

Dec 27, 2011

Download Our CMO Study is the latest in IBM?s series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.


Whitepaper