Magnolia CMS: Spurring Innovation in the Finance Industry


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Date: July 2010
Type: White Paper
Rating: (13)

Overview: A Web content management system (CMS) provides companies in the financial sector with the tools they need to build an engaging and persuasive Web experience to customers, prospects, employees and management. The benefits of using a CMS to create Web-based services are many: faster time-to-market and competitive advantage due to on-the-fly content creation; increased customer satisfaction through consistent presentation of services and data across channels; improved internal efficiency via "create once, use many" paradigm; faster and cheaper integration with heterogeneous partner/customer IT systems; protection of sensitive corporate and customer data from theft or damage; enforcement and compliance with industry-wide best practices; and scalable to shifts in customer demand levels.

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