UBM: TECH DIGITAL RESOURCE LIBRARY

A Smarter Approach to CRM

by IBM

Authored on: Apr 09, 2012

Download With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers? terms.


Whitepaper