Applying social business: The repeatable patterns that improve business processes and provide return


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Source: IBM
Date: July 2013
Type: White Paper
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Overview: A shift of power in commercial relationships from producers and sellers to buyers has changed marketplace and leadership thinking toward greater collaboration with customers, partners and employees. Fortunately, new capabilities in technology and business practices can help organizations adapt and harness these marketplace dynamics. Social business can be combined with mobility and cloud to:

• Enable organizations to innovate and execute faster

• Better understand and serve their customers

• Empower a more engaged workforce

Read this white paper for more information about seven examples of repeatable approaches for using social business practices and capabilities to impact your business, to create competitive advantage and to gain identifiable and measurable ROI.

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