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Mentor Graphics Collects Customer Feedback for Product Innovation

Date: December 2008
Type: Case Study
Rating: (5)

Overview: In June 2008, Mentor Graphics launched Mentor Ideas, a Web-based environment for capturing product enhancement ideas from customers. This initiative is focused on the Mentor Graphics PADS product line and customers, and, due to the success of the initial pilot, the company has now launched a similar initiative for its Expedition product line.


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